Serious illness and loss do not come with a playbook.
Families are left scrambling to coordinate care, communicate updates, make decisions, and figure out what help is even available – often while emotionally overwhelmed and unsupported.
Traditional tools like group texts, shared docs, and endless Google searches aren’t built for the complexity of serious illness. And our healthcare system isn’t either. Most care stops at the clinical, leaving families on their own to navigate emotional, logistical, and relational needs.
Co-Founders
Jane & Christy
Jane Butler and I spent over a decade leading a boutique marketing agency, helping mission-driven clients tell their stories and scale their impact. With Near, we’ve turned our shared experiences toward something more personal – bringing clarity and care to life’s most challenging moments.
Our Solution
Near is a private, human-centered platform that helps people organize support, share updates, and navigate serious illness and loss – all in one thoughtfully-designed space.
This isn’t another group chat or checklist.
It’s a psychosocial ecosystem built for both clarity and connection.
Action and reflection.
Find a Starting Point
Answer a few simple questions and Near guides you to what matters most – from advance care planning to psychosocial support.
Build a Care Structure
Create a secure, private hub where key people can collaborate: share updates, coordinate help, and support each other.
Clarify What’s Needed
Add and assign tasks, needs, and wishlists. Enable others to help in meaningful, tangible ways.
Facilitate the Hard Conversations
Access guided prompts and expert-informed tools to navigate conversations around illness, dying, and caregiving.
Find Resources That Actually Fit
Skip the search engine rabbit hole. Near connects families to curated, local and virtual services that match their needs.
"There’s no right way to die, but there is a gap between people’s goals and values and what is actually happening."
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